As a child I remember asking if that was the First Aid box, then where was the second and third box. Inscrutable as these questions are they still make a lot of sense in my brain at the far less tender age that I am. With that in mind I'm more than touched by the notion of grabbing for some Help, Richard Fine has put the brains and creativity from the ChappsMalina on the packaging and Little Fury on the graphics, not sure about all the details, but the product is deeply connected to the emotion at the time of needing one of the products , HELP.....